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View collection →Grand Seiko Brand Overview
Grand Seiko was born in 1960 with the aim of creating the very best watch that the company could make. Each creation is handmade in Japan by skilled artisans who ensure the high precision, legibility, durability, and beauty for which Grand Seiko has become renowned. Deeply rooted in Japanese heritage, the brand's philosophy, "The Nature of Time," celebrates the Japanese spirituality of time, which is i nspired by nature and brought to life by craftspeople known as takumi . Grand Seiko's watches are powered by exquisite mechanical and quartz movements as well as the revolutionary and unique movement technology known as Spring Drive. Grand Seiko is a vertically integrated manufacturer, and all its calibers are designed, deve loped, and manufactured in - house by its respective teams. The brand’s watches span the Elegance, Heritage, and Sport Collections in addition to the new and highly prized Evolution 9 Collection. Spring Drive creations in the rare Masterpiece Collection hail from the Micro Artist Studio in Nagano Prefecture and the collection’s mechanical watches are crafted at the Atelier Ginza in Tokyo.